Working With Your Twin: The Pros and Cons of a Two-in-One Business Deal

Have you ever considered going into business with your twin? Nudnik's co-founders and twin sisters, Lindsay and Alex Lorusso, get asked about this all the time! It’s a unique opportunity that can provide plenty of benefits, but also comes with some pretty major drawbacks. From the added complexity to the sheer fun of working with the person you know best in the world, there’s a lot to consider when it comes to entering into a business deal with your twin. Let’s explore the pros and cons of being in business together.

The Pros
When you go into business with someone, it’s important to have trust and understanding between both parties. If you’re already close, then this part is already taken care of! You already understand each other’s strengths and weaknesses—which can be incredibly helpful when it comes to delegating tasks. Plus, as twins, you likely have similar values and goals that will help bring focus and clarity to your joint venture.

Having two sets of hands (and brains!) on deck can also be incredibly beneficial for getting things done quickly and efficiently. After all, two heads are better than one! And when it comes down to crunch time, having someone who knows how you work can be invaluable for helping out or taking over certain tasks without missing a beat.

The Cons
We don’t need to tell you that spending so much time together can get complicated—especially when one or both of you wants different outcomes from the same project. It takes tactful communication skills to navigate these points without damaging your relationship in the process. This is especially true if there are any disagreements about money or resources; nothing puts a strain on family dynamics like talking about finances! But if these conversations are handled thoughtfully, they should not disrupt your bond as siblings or partners in business.

At the end of the day, deciding whether or not to enter into a business partnership with your twin is up to both parties involved. It can certainly be an exciting adventure—not only will it give both siblings unique insight into each other's professional styles and preferences but it could also create an incredible dynamic for future successes. But before committing yourself wholeheartedly make sure that both parties are clear on their expectations—and willing to communicate openly throughout their journey together! That way no one is left feeling shortchanged at any stage in the process. Good luck!


  • Dianne Woodruff

    I saw the piece on Nudnik in CAA Magazine and just wanted to say what a great business project this is. Congratulations for your creativity. energy and interest in sustainability. Keep up the good work.

  • Terri-Lynne Rade

    I loved reading this article!!
    Your strengths combined are what makes you unique as a team and a business.

  • Sara Larson

    Where the name Nudnik come from?…🤪

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