The Nudnik Way

We teamed up with Volvo to tell our story

Nudnik is a circular fashion brand using proprietary technology to transform organic cotton pre-consumer textile waste into our line of genderless kidswear.

'Upcycling' is less wasteful than 'recycling'. At Nudnik, we use waste as is, without reprocessing it and wasting even more precious resources like water and energy.

born to disrupt

Nudnik engineers it's 'Future-Proof' kidswear from discarded fabric scraps that would otherwise pollute the planet.

Since launching in Toronto, Canada in late 2016, Nudnik has been making headlines throughout North America and Europe with their brand of 'FUTURE-PROOF' kidswear that's wrapped and shipped in zero-waste packaging.

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trash talk

"At Nudnik, we truly believe waste is the greatest resource of our time"

waste chasers

We're on a mission to create clothing that not only combats the growing global waste problem, but actively seeks to help solve it.

Twin co-founders Lindsay and Alexandra Lorusso grew up in the waste management industry - their father co-owns one of Canada’s largest privately-owned companies, Wasteco - and it's working for him where they began to understand the impact we have on our planet as a result of our “throw-away” culture.

What type of textile waste does Nudnik use?

We use organic cotton pre-consumer textile waste which is generated during the manufacturing of apparel.

It’s estimated that 15-20% of all fabric used for fashion becomes this form of waste.

We work in partnership to divert these premium organic cotton fabric scraps (remnants from top sustainable brands!) into Nudnik!

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