Meet the twins
Together, we are creating 'Future-Proof Kidswear' entirely from pre-consumer textile waste.
Nudnik is pioneering circularity within the fashion industry.
After working a collective 20+ years for Wasteco, a waste management company co-owned by their father, twin sisters Lindsay & Alex Lorusso started seeing, firsthand, the astronomical volumes of textiles polluting our landfills. A think tank (of sorts!) was created, dedicated to challenging this large, global problem. A resulting business case quickly evolved and it became Nudnik's steadfast mission to clean up one of the dirtiest industries to date: Fashion.
Twinpreneurs and waste chasers on a mission to disrupt a 3 trillion dollar industry!
"From a very young age we learned how to collect, sort and process waste. As we got older, we realized how big of a problem waste has become because of over-consumption and the mixing of materials. The waste we produce today is very difficult to recycle and our landfills are filling up. At Nudnik, we reimagine waste because we truly believe it's the greatest resource of our time. Our products are not only made entirely from waste but they wont end up as waste either!"
We don't have suppliers, we have partners.
Sustainability isn't just about the products, it's also about the people who make them! Our factory partners are GOTS, OKEO-TEX, SA-8000, FAIRTRADE and UPMADE certified. These certifications ensure that our products are made from safe, sustainable fabrics (in our case, pre-consumer waste!) and also that the people who make them are treated properly and paid fairly.
The voice of Nudnik comes from our robust and growing community of real families and their quest to live more sustainably.
Our growing community is vocal about what they want. Kids want fun, comfortable and colourful clothing and their parents (and gift givers!) want to showcase their values through the products they buy and the brands they support. Nudnik aims to satisfy both groups by creating stylish products made entirely from waste that will never end up as waste.
