Textile production contributes more to climate change than international aviation and shipping combined.
Nudnik engineers our 'Future-Proof Kidswear' exclusively from pre-consumer textile waste that would otherwise pollute the planet.
On the surface, there’s not a lot of crossover between fashion and waste management, but in reality, fast fashion is now the second largest polluter on the planet with way too many tentacles: the chemicals in the dyes, the fact that it takes 2700 litres of water to manufacture one t-shirt, the synthetic blended fabrics shedding microplastics throughout our water systems, and the fact the fashion industry has the highest amount of both pre-consumer and post-consumer waste, with almost everything eventually ending up in landfills or being burned. We just simply weren’t ok with this and set out to shake things up! And we did. We’ve disrupted how we make, package and consume clothing. (See fancy infographic below on how we do what we do!)
Nudnik teamed up with Volvo and the Globe & Mail to tell our origin story.
What is pre-consumer textile waste?!
Pre-consumer textile waste is waste created during the making/ manufacturing of a product. Post-consumer textile waste is the waste created when a product has been used/ worn by the consumer and then discarded.
The form of pre-consumer textile waste Nudnik uses is called 'cutting waste' or 'off/cut fabrics'. These are the smaller scraps of fabric produced during the cutting of garments that are usually landfilled or burned. There is enough cutting waste produced by the industry each year to give every person on the planet 6 new t-shirts! Many people don't view cutting waste as valuable because it comes in small and sometimes irregular shapes, however, the forms of waste that are the most challenging to use is what excites Team Nudnik! We have engineered our products to utilize these small scraps and the result is a cool, contemporary patchwork that has become recognizable around the world.